Emagineering | Reservation software for hotels and resorts

Campaign Management

Deploying Campaign Tracking:



Example Link:

http://www.YourDomain.com/WT.mc_id=CAMPAIGN_ID

Using the WT.mc_id parameter this way eliminates the need to develop unique landing pages for each campaign. You can have multiple campaigns leading visitors to one landing page, but WebTrends Analytics will use the WT.mc_id parameter to differentiate where individual visits are coming from. Typically, email campaigns, affiliate campaigns, and paid search campaigns are tagged using the referring URL.

Other campaign types, such as radio or print campaigns may require you to specify a unique landing page, because they rely on the user to type the URL in a browser window. A custom landing page just for this campaign is common approach to dealing with this situation.  Your campaign and site design will determine the parameter placement.

The WebTrends parameters may be added to the�referring URL to identify that it is from a paid inclusion link (WT.srch) and from a specific campaign (WT.mc_id):
http://www.YourDomain.com /default.asp?WT.srch=1&WT.mc_id=CAMPAIGN_ID